Ghanshyam Sarda, the father of Neetish Sarda. As with a lot of Marwari commercialists, Ghanshyam Sarda too began his business career at the age of a schoolboy and was able to get acquainted with the family business. His father Sri Shiwlal Sarda would take his son to the office at M/s Ramdeo Shiwlal, the family's jute trading company. As a sincere student Ghanshyam Sarda, by the time when he went to college, he was soaking in the details of the thriving business.
However, his entry into the business in the latter part of the seventies came on a negative note. Jute manufacturing was in a downturn due to a drop in demand. More importantly, a government change was bringing trade unions and labour militancy with their strong-arm tactics, making it tough to keep the industry going in the region of West Bengal the Sardas were situated.